Recently, ZTE’s Executive Director of 5G Messaging, Mr. Zhou Xiaojun provided some important insights on the topic.Q. What is 5G messaging?
A. 5G Messaging is constructed based on the GSMA RCS UP standard. It enables multimedia and lightweight messages and achieves the interaction of industry messages by introducing the MaaP technology. 5G Messaging brings brand-new man-machine interaction modes. Users can enjoy one-stop service experience such as service search, discovery, interaction, and payment in the message window. 5G Messaging builds a new information service entrance.Q. What is the difference between 5G Messaging and OTT apps? And what new capabilities or features does 5G messaging offer versus current SMS or OTT apps?
A. Compared with OTT messages, 5G Messaging brings differentiated functions and advantages, and is a better channel for providing business messages.