Verizon outspends rivals in TV ads ahead of holiday shopping season

Verizon continues to spend millions of dollars per month on TV ads for its services ahead of the critical fourth-quarter holiday shopping season.Verizon continues to spend millions of dollars per month on TV ads for its services ahead of the critical fourth quarter holiday shopping season. FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are from Oct. 1-31. Overall, there were 15 brands that spent an estimated $298.8 million on 121 commercials that aired over 45,300 times and generated 16.1 billion TV ad impressions during the period measured. Here’s how the top brands allocated their national TV advertising budgets: 1. Verizon The Verizon ad with the most spend (est. $32.1 million): “Test,” Featuring Thomas Middleditch 2. T-Mobile The T-Mobile ad with the most spend (est. $12.2 million): “Hats Off,” featuring Bryce Harper 3. Sprint The Sprint ad with the most spend (est. $16.3 million): “Try Sprint’s Network” 4. Metro by T-Mobile (formerly MetroPCS) The Metro by T-Mobile ad with the most spend (est. $21 million): “Wildebeests: MetroPCS is Now Metro by T-Mobile” 5. AT&T Wireless The AT&T Wireless ad with the most spend (est. $14.5 million): “The Wait”   iSpot's data do not include copromotions or local market data. Click here for more information on iSpot.tv's methodology. The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promotions. The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumers. These interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv; searches on Google, Bing and Yahoo!; and social activity on Facebook (including Facebook private views) and Twitter. iSpot.tv tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data to create its results.